Why You Should Be Terrified Of A Free Trade Agreement You've Never Heard Of [Infographic]

The Trans-Pacific Partnership (TPP) is the most influential piece of recent legal work you’ve probably never heard of. Can a Free Trade Agreement really threaten Internet freedom, redefine copyright and alter the course of global healthcare? You bet.

According to the Office of the United States Trade Representative (USTR) and other participating or negotiating members, the TPP is just another Free Trade Agreement (FTA). Like most FTAs, the TPP regulates tariffs and duties and sets standards for trade among member countries. Unlike most FTAs, though, the TPP imposes additional standards on Intellectual Property (IP) law, including some that are more extensive and severe than any currently on its member countries' books.

In its TPP FAQ, the feds justify the deviations from FTA norm by claiming the modern world has changed the game:

The Administration recognizes that the concerns that workers, businesses, farmers, and ranchers have today are different than those they had a generation ago. We intend to negotiate a high standard, regional agreement that addresses new and emerging issues, incorporates new elements reflecting our values and priorities, and responds to the 21st century challenges our citizens face.

If successful, the TPP could help the United States and its neighbors compete more effectively in ever-important Asian markets. In addition to securing a stronghold against economic bullying from China, the U.S. could use the TPP to gain access to lucrative agriculture markets in Japan and New Zealand, and reduce or eliminate oppressive import duties that have depressed exports. Other participants have similar goals. New Zealand, for example, is eyeing U.S. dairy markets.

So what’s the problem? For starters, the whole negotiating process looks a little shady. In May, more than 30 legal scholars wrote a letter of protest to Trade Ambassador Ron Kirk over a lack of transparency. His response, essentially, was that it could be a lot worse. A few days later he asserted that the USTR had carried out “the most engaged and transparent process we possibly could,” though stories of discrimination against public criticism (like this bungle in Hollywood) didn’t help his case.

The bulk of the criticism centers around TPP’s Intellectual Property protections. On one hand, these protections impose copyright standards on member countries that are more extensive and punitive than current standards in any of the member states At the same time, it pressures Internet Service Providers in participating countries to filter their own Internet traffic for infringing material and enforce violations by blocking access to offending websites. In theory, a video mashup, a song cover or even some Harry Potter fan fiction could shut down an entire site. Taken to the extreme, it’s SOPA on a global scale, without a vote, minus the public scrutiny.

Concerns about excessive Intellectual Property protections extend beyond the digital world. Kensaku Fukui, a professor at Nihon University in Japan, is concerned that the TPP would give copyright holders complete and arbitrary control over “parallel goods” – licensed merchandise from multiple sources – which could disrupt established import/export markets. Want that rare import album? You might be out of luck.

Other impacts could be life-threatening. Twelve members of congress sent a letter to the USTR expressing concern that “long-term goals of public health and other programs in TPP countries would be challenged” due to increased costs for medications caused by an increased monopoly period in developing countries.

For more TPP criticisms, check out the Electronic Frontier Foundation’s topic page, or just check out the infographic:

Lead photo by Gobierno de Chile.

Container ship image courtesy of Shutterstock.


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About the security content of iOS 5.1.1 Software Update

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For the protection of our customers, Apple does not disclose, discuss, or confirm security issues until a full investigation has occurred and any necessary patches or releases are available. To learn more about Apple Product Security, see the Apple Product Security website.

For information about the Apple Product Security PGP Key, see 'How to use the Apple Product Security PGP Key.'

Where possible, CVE IDs are used to reference the vulnerabilities for further information.

To learn about other Security Updates, see 'Apple Security Updates'.

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This document describes the security content of iOS 5.1.1 Software Update, which can be downloaded and installed using iTunes.

For the protection of our customers, Apple does not disclose, discuss, or confirm security issues until a full investigation has occurred and any necessary patches or releases are available. To learn more about Apple Product Security, see the Apple Product Security website.

For information about the Apple Product Security PGP Key, see "How to use the Apple Product Security PGP Key."

Where possible, CVE IDs are used to reference the vulnerabilities for further information.

To learn about other Security Updates, see "Apple Security Updates".

Products Affected

Product Security, iPad, iPhone, iPod touch

iOS 5.1.1 Software Update

Safari

Available for: iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (3rd generation) and later, iPad, iPad 2

Impact: A maliciously crafted website may be able to spoof the address in the location bar

Description: A URL spoofing issue existed in Safari. This could be used in a malicious web site to direct the user to a spoofed site that visually appeared to be a legitimate domain. This issue is addressed through improved URL handling. This issue does not affect OS X systems.

CVE-ID

CVE-2012-0674 : David Vieira-Kurz of MajorSecurity (majorsecurity.net)

WebKit

Available for: iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (3rd generation) and later, iPad, iPad 2

Impact: Visiting a maliciously crafted website may lead to a cross-site scripting attack

Description: Multiple cross-site scripting issues existed in WebKit.

CVE-ID

CVE-2011-3046 : Sergey Glazunov working with Google's Pwnium contest

CVE-2011-3056 : Sergey Glazunov

WebKit

Available for: iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (3rd generation) and later, iPad, iPad 2

Impact: Visiting a maliciously crafted website may lead to an unexpected application termination or arbitrary code execution

Description: A memory corruption issue existed in WebKit.

CVE-ID

CVE-2012-0672 : Adam Barth and Abhishek Arya of the Google Chrome Security Team

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Coming To A Restaurant Near You: Online Food Delivery

This week's eyebrow-raising $49 million round of funding for German food-ordering site Delivery Hero as well as a flurry of similar recent deals, indicate that consumers and restaurant owners want digital delivery. 

The U.S. restaurant industry is enormous -- $632 billion in annual sales, according to the National Restaurant Association -- but also cruelly efficent. The rate of business failure is legendary. 

But, online food delivery is growing again after furtive entrepreneurial efforts during the Internet boom. And one of the safer bets in the food business has to be on the automation of putting food in American stomachs.

According to a study by the National Restaurant Association, 39% of consumers say they would use electronic ordering to buy meals if it were available. That, perhaps prompted 55% of restaurant owners in the same study to say electronic payment systems, essential to online ordering, will become more important to the industry. 

While some restauranteurs choose to build their own systems, third-party systems vendors, like U.S. market leaders Living Social, Seamless and GrubHub, are a more popular choice as most businesses don't have the time or ability to create their own options for customers. 

A host of similar, smaller services are gaining restaurant clients, too, and the reason is clear: They're easy to use, and that functionality keeps customers engaged. 

Chris Webb, chief executive at Venice, Calif.-based delivery site ChowNow says his company is succeeding because online customers order "again and again and again." ChowNow allows customers to order from restaurants via its site and mobile app, and also creates custom menus as well as websites to host restaurant's content and promote them. In addition to custom client menus and sites, ChowNow provides restaurants with the spending and eating trends of their customers. 

"If they (restaurant managers) know what a customer is worth to them, a restaurant then knows how much they should spend to acquire more customers," said Webb.

The National Restaurant Association's recent study reported that 36% of Americans have placed an order online, with 46% saying they would order via a smartphone app if that option was offered. 

Webb's service seems to be confirming this trend. "The average customer orders $46 worth of food every month at restaurants using ChowNow." 

Webb said he is confident about his industry's future. 

"GrubHub, the so-called market leader, will do about $500 million in gross billings (orders taken through its system) this year," he said. "That is a fraction of one percent of the overall market. When the market leader holds less than 1% of the market, it makes me obviously very bullish."

Photo by Marktee


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The Reimagination of Publishing

Last Friday I did a presentation at The Project [R]evolution conference in Auckland, New Zealand. I presented on a topic I've been writing a lot about recently: the reimagination of publishing. I haven't been this excited about innovation in Web publishing since the early, experimental days of blogging, when I started ReadWriteWeb circa 2002-03. In particular, three new products have captured my imagination: App.net, Medium and Branch. It's too early to tell if any of those three products will be successful, but I like them because they are doing something different - and as a result, shaking things up.

Although it's Web publishing that has fired up my neurons, I have also been tracking developments in digital books and magazines. I mentioned two iPad apps that have impressed me a lot over the past year: The Atavist and Citia. Neither aims to replace paper. The beauty of both The Atavist and Citia is that they complement traditional magazines and books (respectively).

The Atavist releases multimedia enhanced magazine stories for about $3 a pop. Citia creates digital versions of non-fiction books, using cards and stacks to condense each book into its essential ideas - a concept which fans of 1980s product HyperCard, for Apple Macintosh, will remember fondly.

Citia version of Kevin Kelly's book 'What Technology Wants'.

Summarizing where I think digital magazines and books are going, I listed some of the key drivers. But note the fifth point: people still love paper magazines and books (this author included). The digital publishing products that fascinate me the most are ones that complement paper magazines and books - they don't aim to replace them.

Next I talked about the transition from the first big wave of Web publishing, which I characterized as the Geocities era of the mid to late 90s - to the latest wave of 2012 (App.net, Medium, Branch, Svbtle). The Clipart-addled Geocities was the third biggest website on the Web in 1999, its peak. Nowadays, Facebook, Twitter, Wordpress and Tumblr rule.

But things may be shaken up, again, if two of Twitter's founders and a bolshy Twitter competitor have anything to do with it. I've identified five reasons why Web publishing is undergoing a sea change (see presentation embedded below for all five).

What's intriguing about these new products isn't that they have a decent chance of becoming as massive as Twitter, Facebook, Wordpress or Tumblr. Indeed, I will be surprised if any of the new era become even half as popular. What's of most interest to me is that each of these new products is challenging the "old" guard (if you can call services born in the mid-to-late 2000s as old!).

App.net is a direct challenge to Twitter's business model - especially now that Twitter is in the midst of tightening access to its API. Medium is, in a way, trying to make a categorized Tumblr (in other words, make a better Tumblr). Branch is trying to reimagine discussions, which strikes at both Facebook and Twitter. Svbtle is encroaching on the terrain of Wordpress, with its elite blog network and minimalist design.

These are exciting times for Web publishers! Here is the whole of my presentation, via Slideshare:


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Futurist's Cheat Sheet: Internet of Things

Through the Internet, humans have connected the world. People are closer to each other than ever while still remaining apart. The next phase of the the Internet will be about connecting things. The Internet of Things will be central to the infrastructure that we build. (The "Futurist's Cheatsheet" series surveys technologies on the horizon: their promise, how likely they are, and when they might become part of our daily lives. This article is Part 5.)

Think of a thing. Really, it could be anything. A chair, a toaster, parts of a car, the lights in your house, the electricity meter, the security cameras in your offices, a fire hydrant, traffic lights … really, anything or everything that can exist could be connected to the Internet. Another name for the Internet of Things is a network of things. The network can monitor your home, your car, infrastructure (utilities such as electricity or water), traffic patterns and a variety of other possibilities to create a more informed and responsive system through data analysis. 

Do you really need an Internet-connected toaster? Probably not. But, the toaster is a good place to start when discussing the Internet of Things. 

What would you expect from a smart toaster? Perhaps a touch screen on which to schedule cooking. It could be connected to the coffee pot, enabling the perfect breakfast for you as soon as you wake. Your toaster could be programmed from your computer or a mobile app. Say you are laying in bed and know you are going to sleep in the next day, pull out your smartphone and reprogram the toaster to start an hour later.

A toaster could have its own IP address on the Internet. In theory, you could visit your toaster’s site. Giving things a full IP address is one way to tie a thing to the Internet. Another way, and the way in which many things will be tied to the Internet, is for a thing to just have the ability to connect to the Internet, without and IP address.

Now, imagine that there is no digital interface on your toaster. In this case it is just a toaster that happens to have cellular or Wi-Fi capabilities and sensors to monitor how well it performs. It sends sensor data back to the manufacturer through Internet nodes and portals without an individual IP address. The manufacturer uses this data to know how its product is working in the wild, how often it is used, and use this data to make a better toaster. 

Go back and replace the word toaster with anything, say, a power meter. The same concepts apply. An Internet of Things can use the Web as an interface, or just use the Internet to move data. That data can be used to interact with the network of things or just as a pipeline where data moves two ways, analyzed and used to make objects smarter and more responsive to people’s needs. 

There are so many ways that an Internet of Things could impact people’s lives that it is hard to describe everything. Distilling it to a few key areas helps define what the scope of an Internet of Things could be: infrastructure (buildings and utilities), consumer (cars and homes), health care and businesses (consumer products and retail locations). 

Weather-related sensors could help agriculture by monitoring the moisture in the air or ground and give farmer’s warning about droughts. Smart buildings can provide enhanced security for the people that enter them or warning on disasters such as earthquakes. Connected cars can improve traffic flows or allow functions to be controlled remotely. Items within the home (such as the toaster) can be controlled and monitored and even connected to each other. 

Health care is an interesting avenue for the Internet of Things. Certain aspects of the body could be connected to the Internet. Heart sensors could give patients and doctors data to prevent disease. Sensors that monitor white blood cells could give cancer or AIDS patients warning of a relapse. 

The scope and impact of the Internet of Things is almost limitless. It is just up to the innovators of the world to be creative and find ways to make it work.

Much of the base technology that will enable and Internet of Things is available. The challenge now is to refine that technology and make it ubiquitous. 

A truly connected society involves a concerted effort from many different industry sectors such as telecommunications (the lines that would do the actual connecting), to device and appliance makers that would implant sensors and connectivity into things. Software developers would then have to create the interfaces. There are also security and privacy issues, such as keeping this mountain of data safe and away from prying eyes. Wireless standards and infrastructure also need to improve to handle all of the data that would be generated. 

Many of the innovations we have written about in The Futurist’s Cheat Sheet have seeds in today’s technology. That is the same for the Internet of Things. The technology is present, but the infrastructure and stability behind it needs to be improved.

Companies specializing in machine-to-machine functions such as Numerex and KORETelematics are already in the process of designing the connected world and building business models that will help define the Internet of Things. 

The progression will be slow. There is no event horizon where suddenly the technology that is only a theory becomes a reality.

The Internet of Things is something that must be built and refined, not something like quantum computing that is waiting for a significant technological breakthrough. In five years we will start seeing more connected cars and homes.

Infrastructure like smart grids and utilities will take longer to build and we will see it evolve over the next 10 years and more. The Internet of Things will become embedded in our lives and the growth will not stop during out lifetimes. 

European Commission: Cluster of European Research Projects: Vision and Challenges for Realising the Internet of Things (March 2010)

IEEE: Architecture and Protocols for the Internet of Things: A Case Study (2010)

GigaOm: United States of Connectedness: What works for Internet of Things

ReadWriteWeb: Top 5 Web Trends of 2009: Internet of Things

ReadWriteWeb: Top 10 Internet of Things Developments of 2010

ReadWriteWeb: Internet of Things Explained (Video)


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Evernote & Moleskine Merge Paper & Pixels in "Smart Notebook"

Evernote signed a treaty with Moleskine Friday at the Evernote Trunk Conference, formally declaring a truce in its war on paper. It announced the Evernote Smart Notebook from Moleskine, along with a new version of Evernote for iOS that will bridge the gap that's familiar to anyone with an urgent need to capture ideas.

Despite Evernote’s efforts to move people to go paperless, Moleskine’s fancy journals are still a booming business. But according to the presentation at the Evernote Trunk Conference, 60% of Moleskine owners also use digital notes. While Evernote has long had optical character recognition built in, so stored photos of printed text are searchable on your computers, there’s still a big divide between our hand-written and digital outboard brains.

See also: Evernote: A 0-to–60 MPH Guide

Today’s update to Evernote for iOS adds a new mode called Page Camera, which is optimized for bringing handwritten pages into Evernote. It fixes the contrast and shadows, so the handwriting is more visibile. That makes the notes more legible to you, but it also enables Evernote to read and search the text.

While this works for any page, the Smart Notebook from Moleskine has some enhanced features. It comes with stickers that enable Evernote’s camera to automatically tag your hand-written notes, so they end up in the right place in your digital archive. The small version of the notebook is $24.95, the large is $29.95, and they ship October 1. They’re available for preorder now, and Evernote Trunk Conference attendees received one after the announcement.

Evernote’s OCR is great at print, but it also has some of the best computer scientists in the field of handwriting recognition behind it. Some of its core team members were on the Apple Newton team and wrote the CalliGrapher handwriting recognition engine. In May, Evernote acquired Penultimate, the best digital handwriting app for iPad, so now that team gets to optimize Evernote’s OCR with data from all that digital handwriting.

To fend off concerns about privacy when storing all these personal notes, CEO Phil Libin stated explicitly that Evernote is “not a big-data company.” User information is private, and it’s only used to optimize the tools themselves. “We want Evernote to be a cognitive aid,” Libin said.


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Walmart.com's Semantic Search Promises Edge Against Amazon

How much of a difference can better search tools make for an e-commerce site? Wal-Mart is betting on a 10% -15% improvement in sales following the launch of its new Polaris search engine on Walmart.com, developed by its @WalmartLabs division.

In the business of retail, it's all about location, That's true for which aisle in the grocery store you display the milk, and its even true for ecommerce sites, which rely on product placement on pages and better search tools to make the difference between a sale and no sale.

The $487.94 question is: will a better search engine bring more sales for Walmart.com?

The new semantic search engine is based on technology from a number of @WalmartLabs acquisitions, including social media startup Kosmix, which was acquired by Wal-Mart in April 2011. Kosmix' Semantic Web platform, called the Social Genome, organized social media data with algorithms that score social media content and help deliver results for shoppers that are more in line with what the customer wants.

This varies from the usual method of determining a customer's potential likes and dislikes: mining transaction data. For example, if you buy a pink flamingo from the home and garden division, then you might be tagged as someone who likes kitschy lawn decorations.

That's all well and good, unless you were buying that lawn ornament as a gag gift for your neighbor down the street. Retailers that are mining your transaction data will send you the coupons for garden gnomes, not your neighbor.

The idea behind semantic search is that by expanding a search engine's knowledge to include social media content, the search engine can better determine the context of what you're looking for. This form of social discovery, coupled with better query parsing and synonym mining, should deliver a more tightly focused set of results to a customer.

Looking at Walmart.com in isolation, it's a no-brainer that a more efficient search engine that can deliver a wider range of choices around a simple search term will up the odds of completing a sale.

The key here is how Polaris works with global Internet search. If consumers are running their searches for goods from search engines like Google or Bing, or using comparison sites like BizRate or PriceGrabber to get started, it is not yet clear how well the new Polaris technology will interact with Internet-based queries. If the semantic search advantage is lost, then Wal-Mart's Polaris advantage will be moot, and the company will have to compete not on search results but on price, availability and delivery - just like everyone else.

Availability and delivery are advantages that Wal-Mart has been able to hold against Amazon, even through the odd price wars that occastionally break out over certain hot items. Some shoppers seem to be willing to pay a little more if they know they can go down to the store today and pick up an item they've ordered online.

But Amazon is starting to explore same-day delivery, a move that should challenge Wal-Mart's edge in local availability.

Wal-Mart's focus on improving its edge in ecommerce could be seen as sandbagging before the coming Amazon flood. Because once Wal-Mart and Amazon share a more level playing field on availability (at least in the U.S.), price becomes a bigger comparison point for shoppers again.

This could be a problem for Wal-Mart, which has 2.2 million employees to keep paid versus Amazon's 69,100, not to mention the upkeep of Wal-Mart's store locations. With less overhead, Amazon could be more nimble than Wal-Mart in selling goods for lower prices over the long-term.

That's likely one reason why Wal-Mart is taking a strong position in semantic searches and getting more integrated with social media content - to get more customers to land on Walmart.com and finish their business there.

Location is still one of the best drivers for sales, and as Amazon moves into the neighborhood (literally), Wal-Mart has continue jockeying for a better location on search results.


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