Trouble for Samsung - which will appeal the ruling - threatens to tarnish the entire Android ecosystem (though Google may believe Android itself is immune, see Two Ways Samsung’s Court Loss To Apple Is Actually Good For Google). But Microsoft’s patent cross-license with Apple means we won’t be seeing similar suits between Apple and Microsoft.
So is this a genuine opportunity for Microsoft and its Windows Phone operating system?
No. Not directly.
Microsoft still has to convince consumers to buy into its ecosystem and raise its U.S. market share from a few percentage points to something more substantial. But the decision could encourage phone makers to lean away from Android and more toward Windows Phone, gaining Microsoft “shelf share” that could someday lead to actual sales.
“Microsoft can actually benefit from the Apple-Samsung verdict, as Windows Phone doesn’t look as expensive or controversial as Android,” said Patrick Moorhead, principal at Moor Insights & Strategy, in an email. “What once was a ‘free’ OS, Android now costs the Microsoft license fee, the potential Apple license fee, and the threat of legal battles with Apple. This could push smartphone vendors like HTC, Sony, LG and even Huawei and ZTE closer to Windows Phone.”
The doomsday scenario goes like this: In September, Apple will ask the court for an injunction, preventing Samsung from selling the infringing devices within the United States.If Apple successfully bars the phones at the heart of the case from the U.S. market, the result will be a gaping hole on store shelves. While the ruling doesn’t include Samsung’s latest flagship phone, the Galaxy S III, an injunction would likely force Samsung to concede market share or spend heavily to aggressively develop new, non-infringing models to fill the gap.
Apple then marches through the ranks of other Android phone manufacturers, filing similar suits, winning fines and royalty payments, and possibly injunctions as well. Consumers are left wondering whether or not the phone they preordered will be barred from shipment before launch date - an unlikely scenario, but one that would undermine consumer confidence in Android.
Eventually, Apple would turn against Motorola Mobility, now owned by Google, for a final showdown - though Google’s “core” version of Android could be a tougher nut to crack As Google noted in a statement, Most of these [patents] don’t relate to the core Android operating system.”
So what does Microsoft actually gain from all of this? Three things:
First, there’s the simple answer: Microsoft’s patent deal offers protection. While the relationships could certainly sour, Microsoft must feel like it can operate with relative impunity at the moment.
Second, Microsoft can continue down its own development path without feeling like Apple is looking over its shoulder. While Microsoft’s Modern UI (formerly known as Metro), the “live tiles” or widgets that continually update, the “charms” and the Windows “home” button seem easily differentiated from Apple’s design, it’s always a good idea to avoid expensive, time consuming lawsuits - even if you eventually prevail.
“[The deal should] provide a stronger opportunity for both of Microsoft’s new platforms - Windows 8 and Windows Phone 8 - because they come with indemnification against Apple, suddenly making them far safer,” Rob Enderle, an independent consultant, told the BBC.
The third benefit may be the most important: tarnishing Android with the litigation brush leaves Microsoft looking squeaky clean by comparison. Manufacturers now have to factor in a “total cost of ownership” formula when choosing which mobile operating system to use - and that formula now has to include the very real threat of litigation.
From a consumer standpoint, the court case isn’t likely to sway Apple or Android partisans, but it could subtly push the general public away from Android.
They could run toward the safe bet: Apple. But they might be open to something new:
As Bill Cox, marketing director for Microsoft’s Phone division, tweeted following the verdict: “Windows Phone is looking gooooood right now.”
Driven by breakthrough thinking and a wide-open sense of what's possible, Alcatel-Lucent delivers the world's most advanced technologies to companies all across the globe. Our driving motivation is to realize the potential of the connected world - by providing the technologies needed to turn networks into engines of sustainable economic growth, social development and opportunity. We provide a comprehensive suite of software solutions and services offerings designed specifically to meet the needs and demands of communication network operators and strategic industries. These solutions allow our customers to optimize network costs and quickly deploy innovative, value added products and services for their subscribers that increase loyalty and create new revenue streams. To learn more about how we're turning the network into a platform, visit http://www2.alcatel-lucent.com/hln/network_evolution.php
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Given the launch of the rival HP Envy X2 a day ago, however, it seems fair to say that PC makers believe convertible ultrabook/tablets will be the most popular new form factor.Both the Envy X2 and the XPS Duo 12 combine a tablet with a keyboard unit that allows them to function as either a tablet or a notebook computer. The two aren’t exactly alike, however; the Envy X2 actually includes a detachable tablet, while the Duo 12 simply uses a screen that flips back and forth on a hinge, tucking the keyboard behind it.Dell isn’t commenting on the exact specifications, even whether or not the “12” stands for a 12-inch display. The company did say in a press release that the tablet supports full HD resolution, however, and uses Corning’s Gorilla Glass for toughness.“We haven’t disclosed full specs on the XPS Duo 12 and will be providing further info as we get closer to availability,” a Dell spokeswoman said in an email. “It does meet the Ultrabook specifications, so is based on Intel technology, and will run Windows 8.”Dell clearly designed both the XPS 10 and the Duo 12 as devices that could be brought from home into an enterprise environment. “The XPS 10, XPS Duo 12 and XPS One 27 represent the culmination of a deep understanding of the ‘Bring Your Own Device’ movement and insights gained from both our consumer and business customers,” said Sam Burd, global vice president, PC product group at Dell, in a statement.That combination of business and consumer uses is what Microsoft hopes will be Windows 8’s special sauce in a wide variety of devices including Microsoft’s own Surface. And it now looks like there will be plenty of choices in this new cross-over genre.
Of course, Microsoft isn't the only company hoping to ride the convertible bandwagon: Lenovo introduced the S2110, a 10.1-inch tablet that can plug into an optional keyboard dock that gives it a 20-hour battery life. It includes both 16 GB and 32-GB storage options.